Every real estate agent needs an arsenal of ways to promote his or herself, and a bio should be at the top of the list. A strong real estate agent bio is an excellent way to attract new clients. It is an outstanding tactic to build interpersonal relationships, it offers potential clients a reason to trust you, and can help you develop “connections” by letting them see you as a real person with a family and/or hobbies of your own. Whether you write your own bio, or hire someone to do it for you, here are 10 steps to make it amazing.
Step 1: Include Professional Experience
A well-rounded bio will inform clients about your skills, expertise, education (certificates, degrees, diplomas, classes taken, etc.), experience, and awards. You want to be careful not to bore your readers with too many facts, so if you find yourself with a long list, it is a good idea to only include the most important facts in your bio. Then, you can either provide a link to a more complete list of credentials, or list them at the bottom of the page.
Step 2: Provide a Personal Touch
Adding some insight into your personal life away from work is a good tool for connecting with clients. Include your family, pets, hobbies, or extracurricular activities. This is what will bring you down to earth as a real person. And, who knows when someone might contact you simply because you have something in common with them . On this same note, keep the details about yourself light and to the point, and certainly don’t get too detailed about your personal life.
Step 3: Link Yourself to the Real Estate Area
Be sure to include information about where you live or have lived, and how long you have been an agent in the area. This will demonstrate your knowledge of an area. On the other hand, you might be new to an area. In this case, be sure to mention why you moved to this area and some things that you love about it.
Step 4: A Bio is NOT an Advertisement
Keep your bio simple and honest – you don’t want it to come off as an advertisement (there is a time and place for that) because you will just turn clients away. Keep in mind that your bio should show how qualified you are, but also reveal you as a real hard-working person that can relate to someone’s wants and needs.
Step 5: Do Some Research
Knowing what sounds good and what will catch your reader’s eye can be hard to figure out on your own, so take a look at what other agents have done. This will give you some great pointers on what works and what doesn’t work. It can also help you develop a good outline for your own bio.
Step 6: 10-minute brainstorm session
If you are writing your own bio, it might be a bit intimidating to get started, so it is best to just start writing, ignoring the spelling, grammar and sentence structure. You can write a list, make a mind map, or just fill up a page with your thoughts. The point is to narrow down what it is you want to cover in your bio, and get it put into words on the screen (or on paper).
Step 7: Just the Right Length
Your bio should not be too long or too short. Aim for two to three paragraphs, and about 250 to 300 words—any longer and your readers will lose interest.
Step 8: Proofread and Review
A bio is a great opportunity to demonstrate your professionalism, so your writing must be error-free. Spelling and grammar are a must! When you think it is perfect, follow these three steps: take a 12 to 24 hour break so you can look at it with a fresh mind, read it out loud to yourself, and then have a trusted friend, family member or colleague read it and give you feed back.
Step 9: Don’t Use too Much of a Good Thing
Exclamation points, italics, bold, and underlining are great tools to emphasize a point, but should be used sparingly. When used too much, they can have the opposite effect and distract the reader.
Step 10: End it Right
Be sure to include your contact information at the end of your bio. This gives your potential client immediate and easy access to all you have to offer.
Writing or maybe rewriting your real estate agent bio should be at the top of the list of “to dos.” It is inexpensive and effective, but the best part is that you can use it over and over again – on your website, blog, in your listing presentation, brochures, Facebook, LinkedIn, and any other place where you have made your online presence known. Just make sure to review it every six months to keep it up to date. Once you’ve created a bio you will have a great tool that will help you bond with potential clients before you even meet them, making you a step ahead of competitors.
We offer professional copy writing and proofing services of agent biographies and website content for anyone who purchases a website from us. If you are ready to start your own real estate website, please feel free to contact us. We have the resources to help.