How Search Engines see Keywords
October 29, 2008 by Mark
I recently read this article on another website and thought it did a great job at explaining how Search Engines see keywords. One important item to note would be that, not only do you want to include your keywords on your page (2-3 times), you also don’t want to overdo it with several other competing words therefore making it harder for the search engine to determine what is most important.
Article: “SEM Bootcamp: How Search Engines See Keywords“
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How to Improve your Google ranking with Zillow
October 22, 2008 by Mark
We received an email from Zillow yesterday that we wanted to share with our readers. Building inbound links from other websites is a critical part of improving your position on search engine result pages. Zillow’s advice can also help you on other popular websites such as ActiveRain, Point2, Trulia, Realtor.com and more.
Improve your Google ranking with Zillow’s help
Want to show up higher in results on search engines like Google? We can help. Zillow has a lot of “Google Juice” and we want to share it with you. By using Zillow and Search Engine Optimization (SEO), you, too, can boost your Google search results.
Don’t be scared - it’s pretty easy.
Here are 3 tips:
- Post your listings on Zillow with good links to your site - Zillow is one of very few sites where your listings actually improve your Google ranking. To enjoy this, make sure your listings on Zillow link to your Web site - preferably with links to the exact listing pages on your site.
- Join the Zillow Professional Directory - When you create an active profile on Zillow, it will automatically load into our “Find a Pro” directory. Make sure the link to your Web site from the Zillow Directory is accurate so your ranking on Google improves. Join the Directory
- Update and optimize your Zillow Profile - Complete or update the “About Me” section of your Zillow Profile. In your description, use keywords that you want to be recognized for in Google and link those words to your Web site or blog. By using links to your Web site within Zillow, your profile gains authority in the search engines. Update My Profile
Bottom line: The more active you are on Zillow - through your listings, profile, directory, or discussions - the better your Web site or blog performs. Learn more about how to ensure that your listings are helping you to rank in Google.
As always, thanks for using Zillow.
We want to thank Zillow for allowing us to reprint this information on our site.
In addition to helping your site possibly rank better due to the inbound links, there are several other benefits as well. You are helping your seller get better exposure for their property and visitors who find your listing on Zillow’s site can click through to your website - increasing your traffic. In the upcoming weeks we plan to expand more on this subject so check back in the next few weeks for updates.
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