.mobi Domain Names – Do I Need One?

Only since Sept. 2006 have the .mobi domain names been publicly available, making big headlines with domain sales in the hundred-thousand-dollar range, including Sportsbook.mobi, Flowers.mobi and Fun.mobi. It’s easy to see why these huge transactions have raised quite a few eyebrows and some interest! However, is this interest a passing fad or something that you, a realtor, should be seriously considering? First of all, let me explain that to have a ‘mobile friendly’ site, you do not need the .mobi extension. The .mobi extension is ultimately no different than .net, .edu, or .com,... (more...)

Zillow iPhone App Creates Huge Exposure for Your Listings

If you are not already putting your listings on Zillow, including updated photos, you are missing a huge opportunity to get some additional free exposure for your client’s home. Within just two weeks of launching, Zillow’s iPhone application has been downloaded more than 260,000 times. Basically anyone who has downloaded this free application can pull up a map, based on where they are standing (or driving) and it will display the typical information that you find on Zillow. This includes homes for sale (as well as the usual Zestimates, sold history, etc). If someone is out and about... (more...)

Zillow’s “Advice” Can Help Build Credibility

On December 15th Zillow officially launched “Zillow Advice”. With so many people looking for answers regarding current market information and specific home questions, this can give agents an opportunity to respond to these questions and establish themselves as a local expert. For the complete article be sure to check out Zillow’s blog post: Advice — just when we need it the most. Zillow offered this advice in their article: “For real estate professionals, Zillow Advice offers another free way to promote your services to local home buyers and sellers. If you read a few... (more...)

How Search Engines see Keywords

I recently read this article on another website and thought it did a great job at explaining how Search Engines see keywords. One important item to note would be that, not only do you want to include your keywords on your page (2-3 times), you also don’t want to overdo it with several other competing words therefore making it harder for the search engine to determine what is most important. Article: “SEM Bootcamp: How Search Engines See Keywords“  (more...)

How to Improve your Google ranking with Zillow

We received an email from Zillow yesterday that we wanted to share with our readers. Building inbound links from other websites is a critical part of improving your position on search engine result pages. Zillow’s advice can also help you on other popular websites such as ActiveRain, Point2, Trulia, Realtor.com and more. (more…)  (more...)