Zillow’s “Advice” Can Help Build Credibility

On December 15th Zillow officially launched “Zillow Advice”. With so many people looking for answers regarding current market information and specific home questions, this can give agents an opportunity to respond to these questions and establish themselves as a local expert. For the complete article be sure to check out Zillow’s blog post: Advice — just when we need it the most. Zillow offered this advice in their article:

“For real estate professionals, Zillow Advice offers another free way to promote your services to local home buyers and sellers. If you read a few Discussions and Answer a few Questions you’ll get the hang of it quickly. My tip for real estate pro’s is to subscribe to e-mail or RSS alerts for topics and locations you specialize in. And be sure to fill out your profile page so people know how to reach you if they like your advice!”

Similarly, if you were not already aware, Trulia offers this service as well called “Trulia Voices.” If you have not done so already, we would strongly recommend establishing accounts with both of these services and responding to questions as often as possible. We would also recommed setting up a Google Analytics account (or similar stat tracking account) to determine how much traffic these sites are referring to you.

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Be Proactive and Grow Your List of Leads

One of the best tips we could offer is to be proactive when speaking to prospective clients. Don’t just tell people you meet about your Listings Search website and New Listing Notification features. Ask them what they are interested in, get their email address and let them know you will keep them informed via email as new listings become available. Take the time (about 30 seconds) to enter their information for them into your New Listings Notification feature (if you leave it up to them they may forget). Let them know they are free to remove their name at any time or simply contact you to do so.

With SPAM (unsolicited email) being such a problem, you never want to send visitors something they don’t want. Soon enough they will truly appreciate the ability to get new listings as quickly as you do. This keeps your name and website in front of them repeatedly, helping ensure they remember you when ready to make an offer, refer a friend or family member, etc.

You should also monitor your list of Registered Users and verify they have signed up for New Listing Notifications. If they have not, send them a quick email letting them know you noticed they had not signed up for that valuable service and you are available to help them set it up if interested.

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