SmarterAgent has developed the ability to search publicly available MLS listings from a cell phone. Potential Buyers can locate properties by GPS, address, zip code, or city; see details including price, square footage, beds/baths, and taxes; map properties closest to them; even see pictures! Your branded information comes up with the listing so you get the call. Once the buyer has found a listing they are interested in, they can simply push a button and they will be connected with you so you can provide more information.

Visitors can download the service to their phone from your website and anytime they search for listings and request more information, all leads will go to you. If someone is using this service, they will probably contact you from the convenient application rather than trying to contact the listing agent shown on the yard sign. We’ve surpassed the talking house and moved into an era of communicating that is cutting edge.

If you would like assistance setting this service up on your website, please contact us and we can help you get it integrated. SmarterAgent typically charges $250 (one time set-up) and around $39.95/mo if paid annually. They have been known to offer specials, so check with us first.

SmarterAgent.com – Mobile Phone Real Estate Search Demo

You may also want to visit their website for more information regarding Real Estate searches on mobile phones

Basically anyone who has downloaded this free application can pull up a map, based on where they are standing (or driving) and it will display the typical information that you find on Zillow. This includes homes for sale (as well as the usual Zestimates, sold history, etc). If someone is out and about and sees a house for sale, they can simply click the app and it will automatically determine where they are standing (using GPS) and let them know what the listing price is for any homes around them, provided the agent took the time to get that information on Zillow. You can even see additonal photos that have been uploaded.

I would imagine savvy home sellers will know of this application as well and expect you to be keeping their listing data updated in Zillow so they get this additional exposure. For more information about this new application visit the following pages.

• Zillow’s New iPhone Application
• May 12th Update on Zillow’s iPhone Popularity
• Download the App

“For real estate professionals, Zillow Advice offers another free way to promote your services to local home buyers and sellers. If you read a few Discussions and Answer a few Questions you’ll get the hang of it quickly. My tip for real estate pro’s is to subscribe to e-mail or RSS alerts for topics and locations you specialize in. And be sure to fill out your profile page so people know how to reach you if they like your advice!”

Similarly, if you were not already aware, Trulia offers this service as well called “Trulia Voices.” If you have not done so already, we would strongly recommend establishing accounts with both of these services and responding to questions as often as possible. We would also recommed setting up a Google Analytics account (or similar stat tracking account) to determine how much traffic these sites are referring to you.

With SPAM (unsolicited email) being such a problem, you never want to send visitors something they don’t want. Soon enough they will truly appreciate the ability to get new listings as quickly as you do. This keeps your name and website in front of them repeatedly, helping ensure they remember you when ready to make an offer, refer a friend or family member, etc.

You should also monitor your list of Registered Users and verify they have signed up for New Listing Notifications. If they have not, send them a quick email letting them know you noticed they had not signed up for that valuable service and you are available to help them set it up if interested.