First of all, let me explain that to have a ‘mobile friendly’ site, you do not need the .mobi extension. The .mobi extension is ultimately no different than .net, .edu, or .com, except that it is intended to house a mobile friendly site.

There has been a lot of controversy over the advantages and disadvantages of the .mobi domains as well:

The main advantage to .mobi is that the pages under the .mobi domain are expected to be fully customized for the mobile phone’s browser. This means that the site has been built with the mobile phone’s browser in mind and will look good on almost every mobile platform.

However, having two separate domain names for your website creates two separate internets – one for mobile access and one for normal internet viewing, dependent entirely on the device used to access them. Keep in mind, this means maintaining two separate websites/domains, one for standard browsers and one for mobile browsers.

The other thing to consider is that web sites can automatically detect what platform a visitor is accessing the site through. Go to google.com on your phone, you end up at m.google.com. Its hassle-free to the end user. For this reason, you do not need .mobi to have a mobile friendly site!

Also, domain name extensions become successful when lots of people use them and recognize them. There are still many people who are not familiar with .mobi and will not think to type it into their browser.

It seems to me that .mobi is not a domain extension for the typical website owner. Unless you plan on spending some time and money on making your business all about mobile web applications it’s really not worth it!

You may want to add a new link to your Navigation or promote the fact that visitors can now search for foreclosures on your website. Another strategy may be to add a page on your site specific to foreclosures and/or create a quick search form that will allow visitors to start searching from there (the latter will take some programming knowledge or you can hire us to help). Here are a couple examples: Coldwell Banker Grass Roots Realty and TopSpaces.com.

Many buyers and investors are looking to search for foreclosures and short sales due to their perception that these will offer them great deals. You may also want to look at anyone who has signed up for listing notifications of these types of properties and notify them of properties that are not necessarily foreclosures but simply well priced homes.