Is your real estate blog website stagnant – just sitting there with nothing started? Have you lost the mojo to blog? Let’s recap the importance of blogging with some impressive and motivational industry stats. Let’s get you on track and turn your real estate blog into the gold mine it can become.
“Social media and blogs are the most rapidly expanding marketing channels” reveals HubSpot.com. A blog improves an agent’s brand exposure and generates strong leads with “57% of companies [having] acquired a customer from that channel.”
IMPACT Branding & Design discloses that “69% of businesses attribute their lead generation success to blogging.” Additionally, the projection for 2013 was that 128 million people in the United States will be reading blogs, incurring a 50% increase in blog users.
IMPACT also found that “Companies that blog 20 or more times in a month see the most return in traffic and leads.” Furthermore, you can increase your blog traffic by 30% when you have between 21 and 54 posts, and by 77% when your number of posts reaches 55+ (IMPACT).
Need more blogging motivation? To really get fired up about your real estate blog and it’s potential I suggest you read Blogging Statistics: 55 Reasons Blogging Creates 55% More Traffic
Social Media Examiner offers many helpful and motivating articles to help people unravel the mysteries of social media. It recently published an article titled “7 Tips to Make Your Blog Your Content Marketing Hub” in which it highlights critical reasons why to use your blog as the “the center of your content marketing system.” The following bullet list summarizes a few of these points:
- You own your blog content, unlike sites such as LinkedIn, Twitter or Facebook, which can change the rules on you at any moment.
- Blogs are more effective than other social media sites according to a report by HubSpot.com.
- Blogs are SEO friendly when your posts utilize keywords and phrases, and include links to your site content and other websites.
- Blogs create leads as you allow easy access to valuable real estate information.
The article also emphasizes the importance of having a plan, targeting your audience, optimizing your posts for search engines, promoting your content, measuring the effectiveness of your blog as a marketing tool, and more.
Need a launching point to help get you started?
Feeling motivated, but need some pointers to get you going in the right direction? For specific ideas on what to blog about visit our Real Estate Blog Ideas and our What to Write About where we offer a multitude of creative and informative topics. Check out our real estate marketing tips section to help get your creative juices flowing. You’re the professional so make your knowledge and experience known. Add your personal touch that makes your real estate blog unique.
IDXCentral.com has served over 4,000 real estate professionals and can get you started with a cost-effective real estate blog with IDX. Our custom real estate WordPress add-ons make it easy to enhance your site, and we provide training and support. We also sell and integrate IDX solutions from coast to coast. Our websites are search engine friendly and will help you generate leads that are stronger than ever before.
Blogs also are a fun way to interact with clients. As you add more content, you will find yourself the owner of a rich library full of real estate information. Allow us to help you start your own real estate WordPress blog today and make your services available to your clients like never before.