ChatGPT for Realtors: Unlocking New Marketing Potential! If this headline caught your attention, more than likely you’re a Realtor with a website that you’d like to rank better in search results, get better engagement, and bring in more leads and business. Of course, if you’re in the market for one, we’d be more than happy to speak with you about the best real estate site for you and your brand.
As many in the business can tell you from experience, just publishing an amazing website on the web will not generally attract visitors to the site by itself. While related fields, web design and online marketing are distinct and often separate areas of specialization with their own trained professionals and pricing. To draw a comparison with brick-and-mortar businesses, imagine that you’ve just opened a delicatessen on a little traveled side street that makes the best sandwiches in town. While your muffalettas are absolutely on point, without some form of advertising or word of mouth your potential clients won’t ever know that your business exists, or how prospective customers can find you. The same basic principle applies to your website as a virtual storefront, and for this reason it’s of vital importance that steps are taken to help drive traffic to your site. So how exactly do you go about doing this?
There are several tried-and-true ways to improve your website’s traffic stats: targeted ads; work on your site’s SEO (Search Engine Optimization); email marketing; social media engagement; and of course, implementing a combination of these strategies can’t hurt. You can (believe it or not) do your own SEO work with some basic understanding of its fundamentals, as well as your own email marketing and social media engagement. Between stagings, showings, negotiations, and advising clients in addition to personal obligations, you’ve already got plenty on your plate!
You can contract 3rd party professionals for these services, but none of this will likely come cheap. Just going by average monthly costs, SEO consultants will set you back about $500; email marketing with content creation another $500; and social media management upwards of $5000 per month (!). For many Realtors, especially those who recently got their license, these expenses simply aren’t in the budget. Thankfully, there’s a new workaround that’s not only available at low- to no-cost, and requires a mere fraction of the time and effort involved in doing your own SEO and marketing work: the game-changer that is ChatGPT. Utilizing ChatGPT for Realtors unlocks new marketing potential you may have never considered.
… 23% of U.S. adults say they have ever used it, according to a Pew Research Center survey conducted in February, up from 18% in July 2023.
So what exactly is ChatGPT?
In its own words, it is:
“…a conversational language model developed by OpenAI. It belongs to the GPT (Generative Pre-trained Transformer) family of models, specifically GPT-3.5 in this case. The “Chat” in its name indicates its primary use case, which is generating human-like responses in a conversational manner.”
In simpler terms, it’s an artificial intelligence (AI) program that processes language and available data and produces responses to questions in convincingly humanlike diction. If that sounds frighteningly like some sci-fi movies you’ve seen that feature evil robot intelligence (think The Matrix and Terminator films), don’t be. Though ChatGPT can do many amazing things in the blink of an eye—everything from writing ad copy and javascript to songs and novels—it’s not self-aware or conscious, and possessed of a desire to wipe out or enslave humanity (well, at least not yet).
For now, consider ChatGPT to be your loyal friend that will almost instantaneously write blog posts, compose marketing emails, help you develop SEO and social media strategies, and provide ideas for a four-course dinner party, all free of charge (there is a premium version as well, though more on that later).
How to use ChatGPT
The first step is to sign up for ChatGPT after clicking this link. https://openai.com/blog/chatgpt . Once set up, you’ll initially see a mostly blank screen with a dialogue box marked “Message ChatGPT…”. It’s here that you can ask ChatGPT questions and provide it with instructions (also referred to as “prompts”). As a language learning model, ChatGPT will keep the data from previous questions and answers provided, and retain the context provided by these queries. This will enable you to continually refine the results of your prompts without having to start again from scratch. For more information on how to use ChatGPT, we suggest beginner’s guide on how to use ChatGPT.
10 ways to use ChatGPT for Realtors
Using ChatGPT for Realtors provides a wide range of possibilities. To kick start the process, below are a 10 ways to use ChatGPT for your real estate business:
1.Write real estate listing descriptions:
The typically time-consuming task that’s probably at the top of many Realtors’ lists is using ChatGPT to write real estate listing descriptions. Just provide some basic details about the property, such as its location, square feet, the number of bedrooms and bathrooms, and features such as a modern kitchen, spacious backyard, or proximity to local amenities. ChatGPT will take this information and craft a convincingly human-like description that highlights the property’s best attributes, making it an excellent tool for real estate professionals looking to save time and create engaging listings.
In the example below ChatGPT embellished a few details. You should definitely take the time to edit the copy, and include more facts or personal descriptions that were left out–still make sure to give it your personal stamp. Use your new listing description for your Featured Listing profile pages to set your listings apart from the MLS database!
2. Help you create a keyword strategy for SEO:
As of this writing there are over 1.13 billion websites out there; how do search engines determine which websites appear on the first page of search results (after the paid ads), the fifth page, or the twentieth page for a given search query? There’s a lot that goes into this, and no search engine is going to make their algorithms public, but one thing that all search engines are 100% looking for is keyword-rich, relevant website content. By keywords, we’re referring to the specific phrases that your potential clients are looking for, and that you want your website to rank well in results for.
By creating a lot of original, quality content containing these keywords and adding it to your site regularly, over time the cumulative effect will be that you should rank better for targeted keyword phrases over time. For example, if you’re a Realtor in Anytown USA that specializes in luxury condos, you would probably want to rank well for the following keyword phrase “Anytown luxury condos for sale”. Use your experience as a Realtor and put yourself in the shoes of clients that you’ve worked with to try to anticipate the search terms your target market may use to look for properties online. ChatGPT can expand on all of this significantly by suggesting more specific and targeted phrases to cast a wider net for potential buyers. To dive deeper into this topic, take a look at this video on ChatGPT for keyword research.
3. Compose marketing emails:
ChatGPT can assist in crafting persuasive email marketing content. Whether it’s newsletters, property updates, or promotional emails, use ChatGPT to enhance your email marketing efforts and drive traffic to your website.
Here are six prompts that Realtors can use when coming up with marketing content:
- Newsletter Introduction:
“Write an engaging introduction for our monthly real estate newsletter, highlighting the latest market trends and what readers can expect in this issue.” - Property Update:
“Create a compelling email update for a newly listed property at [address], emphasizing its key features, location benefits, and upcoming open house dates.” - Promotional Email:
“Craft a promotional email for a limited-time offer on our real estate services, highlighting the benefits of working with us and including a strong call to action.” - Client Testimonial Highlight:
“Write an email featuring a recent client testimonial, showcasing their positive experience with our agency and how we helped them find their dream home.” - Market Report Summary:
“Summarize the latest real estate market report for our local area in an email format, making it easy for clients to understand current trends and opportunities.” - Seasonal Greetings:
“Compose a warm and friendly email greeting for the upcoming holiday season, including tips for home maintenance during winter and a reminder of our services.”
4. Generate social media posts:
From property highlights to market trends, ChatGPT can help you create content that resonates with your audience on platforms such as Facebook, Instagram, LinkedIn, and Twitter. It can assist with writing social media posts, crafting appropriate captions, suggesting relevant hashtags, and generating content ideas that speaks to the interests of your target audience, thereby increasing engagement and enhancing brand visibility. Given the right prompt and some quick editing on your part, you will find writing for social media to be a whole lot easier and faster!
5. Write valuable neighborhood profiles:
One important component of a good Realtor website is offering neighborhood profile pages that include current listings for sale. These types of pages make you look like the local expert that you are and with our site designs the content is professionally displayed. See for yourself. ChatGPT can be a valuable tool for writing copy that includes detailed and engaging descriptions about the area, amenities, demographics, tips and more. To help get you better understand what makes a neighborhood profile that informs refer to our post on How to Write Neighborhood Profiles. Be sure to make it your own by including insider facts or details only a true local would know. Your knowledge will help these pages stand out from larger, more generic company sites. Here’s an example:
6. Come up with ideas for/generate content for blog posts :
Many Realtor websites will include a strong real estate Blog offering insider information about current market conditions, buyer and seller insight, and local news that may impact their audience. ChatGPT can provide inspiration and generate content suggestions to help expedite the process and give some creative topics. For example, in less than 20 seconds ChatGPT came up with 6 blog topics about why it’s the right time to sell your home.
The next step is to select one of the blog topics and ask ChatGPT to write the post for you. Keep in mind that if you use ChatGPT to generate blog posts, you will want to refine the content by editing it, verifying its accuracy, incorporating local nuances and details, and ensuring that its tone aligns with your brand. Instead of directly copying and pasting the content from ChatGPT, you should use the provided ideas to help with research.
7. Optimize your site’s content for SEO:
Use ChatGPT to optimize your content for readability, tone, structure, and keyword density. Ensure that your website content aligns with best practices for user experience and search engine optimization. For optimal search engine optimization results, consider using ChatGPT alongside other SEO tools and strategies, and consider collaborating with an experienced SEO and content marketing specialist.
8. Writing Meta Descriptions:
ChatGPT can help craft effective meta descriptions for your property listings and pages in order to enhance your site’s SEO. In case you didn’t know, meta descriptions are brief, informative text snippets that describe the content of your web pages, making them more search engine-friendly. A well-written meta description can improve click-through rates from search engine results. A simple prompt could be “Generate a meta description for this featured listing.” and it will efficiently produce a suitable meta description.
9. Create video descriptions:
Enhance your video descriptions for property tours and promotional videos. ChatGPT can assist in creating engaging and informative descriptions to accompany your real estate videos.
10. Generate infographics:
ChatGPT can provide guidelines and written content to create (using other AI tools, such as visually appealing and attention-getting infographics to showcase market trends, property statistics, or neighborhood highlights. It can also work in conjunction with design programs such as ImgCreator.AI and Presentations.AI.
While ChatGPT is a powerful tool for Realtors, keep in mind that it’s not infallible! The content it produces is generated by sifting through content already published online, and the internet is rife with misinformation and inaccuracies; ChatGPT can’t distinguish the veracity of all data. Thus, it’s of utmost importance to proofread all content generated before using it on your site, social media, etc.
Premium Version of ChatGPT
If you find yourself needing even more advanced features and capabilities, there is a premium version of ChatGPT available. This upgraded version may offer additional functionalities, increased usage limits, and priority access to new features. Consider exploring the premium version if you find ChatGPT to be an indispensable tool for your real estate website.
Utilizing ChatGPT for Realtors
In conclusion, utilizing ChatGPT for Realtors unlocks new marketing potential that seems almost limitless. We have barely begun to explore the possibilities, and the future remains full of unknown potential. ChatGPT is an extremely versatile and cost-effective solution for Realtors looking to enhance their online presence. By leveraging its capabilities, you can save time, improve the quality of your content, and ultimately boost the visibility of your real estate website in a competitive online landscape. Whether you’re a seasoned professional or a newly licensed Realtor, ChatGPT can be a valuable ally in your digital marketing efforts.
Best Built Realtor Websites with IDX
In today’s digital age, a professional website presence is crucial for Realtors to attract new buyers and sellers. At IDXCentral, we specialize in crafting WordPress real estate websites with IDX, ensuring you stand out in the competitive real estate market. Whether you’re a seasoned real estate professional or a newcomer, harnessing the capabilities of ChatGPT long with a progressive website will only enhance your digital marketing endeavors. Reach out to us to learn more about elevating your real estate business!
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