HomeLight is an agent-matching website that seeks to unite homebuyers and sellers with professional real estate agents. The company claims to offer an unbiased approach, and was designed to be a tool that agents can use to reach a broader client base. Visitors to the site cannot look up a specific agent; they must perform a search based on their needs and desires. The company then finds a real estate agent that meets those requirements. This means that all recommendations are positive.
HomeLight sets itself apart by using transaction performance data to rank agents instead of referrals or testimonials. The fact that it is backed by Google Ventures validates the company to some extent, but the verdict is still out on whether or not this is going to be the next hottest real estate tool. And, yes, there are a couple of fees of course, but the company says that the fees are minimal and only come after a sale has been made, or to cover marketing costs if you choose to claim your HomeLight profile and then acquire new customers through it.
Agents can benefit from HomeLight’s referrals, which they say are more likely to lead to a sale because of the way that the website matches you up. Inman News offers a great article that explains the particulars of HomeLight, how it works, and what makes it stand out from other companies. We think that it is a great marketing opportunity and encourage all real estate agents to get involved and see if this is something that is right for you.
Real Estate Marketing
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