Add some dazzle to your Google+ domain name by creating a vanity URL. What an excellent way to market yourself, and promote your brand! Vanity URLs make it easier for people to follow you, and much easier for you to pass it along to others.
What is a Vanity URL anyway?
Many real estate agents find it difficult to share their Google+ profile with others because Google designates users a URL that is made up of a long string of numbers instead of something more memorable. You might have noticed that when you use Facebook or Twitter, your username is part of the URL (i.e., www.facebook.com/RazzleDazzleRealEstate). This is what makes it a “vanity URL” It is much more memorable and easy to type in, making it a good addition to printed materials such as brochures and business cards.
Why doesn’t Google offer them?
Google currently doesn’t offer vanity URLs. It does this to protect the privacy of its Gmail users. The company is worried that, because many Google+ accounts are linked to Gmail accounts, if they offer vanity URLs spammers could figure out the email addresses of millions of Google+ users. The only problem with this idea is that the current set-up makes it difficult to market your Google+ profile. The simple fact is that vanity URLs make it easier for users to market their personal brand.
How to make a Vanity URL for Google+
How to make a vanity URL is surprisingly simple. The GPlus.to website has an easy-to-use app that we recommend for creating a short and memorable URL. All you have to do is choose a “nick name” and then copy and paste your Google+ ID into the indicated box. Click “add” and you are all done. Your Google+ URL will look something like this: Gplus.to/AwesomeRealEstateAgent. Now, doesn’t that look better?
Real Estate Marketing Tips
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