Offering real estate market updates is one of the best ways to communicate to your audience that your are an “expert in your region” and know the market. It might be boring to you, but it could be valuable information to your buyers and sellers who “want / need” this type of information to make an informed decision. Your ability to serve up this important information could get you new buyers and sellers who are looking for a agent who demonstrates their knowledge online.
Where to Find the Data:
Your multiple listing service is the best place to start. Typically you can run reports from you MLS software and get exactly what you need. If you can’t find what you are looking for, contact your local Association or MLS tech support.
Setting Up the Data:
Start with developing an Excel spread sheet that can be easily updated each month. To really define each area, set up a separate spreadsheet for every zip code or neighborhood that you work. Think about the different categories you will want to set up that and are going to be of most interest to your audience i.e number of “Units Sold,” “Days on Market,” average “Sold Price,” median “Sold Price,” and finally the Sold Price vs. List Price.
Communicating the Data:
If your not savvy with creating graphs and charts then convey the information in simple narrative copy. Take the time to interject your thoughts giving your knowledge and opinions. Again, engaging the visitor and demonstrating your professional expertise on the matter.
If you are looking for graph formats then check out MS Excel’s “the graph wizard.” Other resources for creating graphs is using Microsoft Word or Microsoft Publisher. There will be a learning curve, but the visual rewards could be worth it. I will say it again, offering real estate market updates is one of the best ways to communicate to your audience that your are an “expert in your region.”
To further your knowledge on creating Blog market reports we suggest you read “Why Bore Blog Readers With Statistics?” By Margaret Woda. Be sure to read the comments from other agents and their experiences.