With so many real estate websites out there fighting for buyers and sellers attention, you want to make sure you make every effort to keep visitors coming back to yours. Don’t rely on your visitors to remember your website address or bookmark your site. Offer them a friendly reminder at the bottom of every post, that if they like what they are reading on your site, they should consider subscribing to your RSS feed. This way, anytime you add new information to your site, they will get notified of it immediately. The more you add information to your site, the more they will hopefully come back and remember you when it is time to buy or sell. Keep in mind, post information of value that visitors can benefit from or that will help them better connect with you. If you post a bunch of nonsense articles, they will probably lose interest and unsubscribe. One plugin that automatically adds a reminder at the bottom of every post is ‘Subscribe Remind’. You can find a link to this on our Top Plugins page.
For visitors who are not up to speed with RSS feeds, offer them an alternative to receive updates via email. There are a few different services that will allow visitors to sign up to receive your new posts by email. Two very popular and free services are Feedburner and Zookoda. Feedburner, which is owned by Google, manages your RSS feed and sends your visitors emails daily (if you have posted something new to your site). They also offer a wealth of stats on items such as who has subscribed to your feed, what articles they have clicked, etc.
Zookoda uses your blogs rss feed and gives you a little more flexibility by allowing you to choose which posts to send out, as well as when to send your ’email newsletter’. The best option would be to have a Feedburner account to manage your feed and use Zookoda to have more control over the look and delivery of your email newsletter.
For more information on these services and what they can offer you, visit their respective ‘About’ pages:
About Feedburner
About Zookoda