By now you have heard about Twitter and maybe even some of your colleagues are using Twitter for real estate communication, and then you might be asking yourself, how can it really help you?
Twitter is a great way to send out short (140 characters or less), timely messages about what you are doing, reading, etc…that others may find interest in. Ideally, these messages will help you gain followers (people that want to read your messages) because they find value in your messages. The more followers you have, the more reach / opportunity you will have.
Let’s say a mortgage broker you were talking to just mentioned that rates dropped below 4% today…that may be something you want everyone to know, but don’t have time to call, email, and text every person you know. Simply post the message to Twitter and let them read it themselves…if they are interested.
What if you were talking to a potential seller that was in an area where houses rarely become available…you could break the news and tell people to contact you for an inside scoop.
Let’s say you just read an article or heard about something significant going on in a neighborhood you are familiar with…again…spread the word by linking to the article or if it hasn’t been written about, write it on your blog and let everyone know you posted it. Create the “buzz.”
These are just a few examples to get you thinking. Once you have the frame of mind to use Twitter, you will have many more ideas. Just search Google for something like “Twitter for real estate agents” and you can find many more examples.
Sure, you may not see much value in the beginning, but as you build your stream of Twitter messages (tweets) with valuable information, when people do stumble across your account, the likelihood of them “following” you will be increased. You can also increase your exposure by including a link to your Twitter account by placing some sort of Follow me or Twitter icon / link on your website, printed material and email signature. Everyone has their own way of communicating and staying in touch…give them as many options as possible to stay connected.
Twitter is free and it will only take a small effort to give it a try and see if it works for you. So what are you waiting for?
Go to Twitter now and sign up. Let us know if Twitter is working for you. For additional real estate marketing tips visit our section on Real Estate Marketing. If you are in need of a professional real estate website design with all the bells and whistles then check out our latest mobile optimized and responsive real estate websites.