Imagine if you were a future homebuyer purchasing in an area you were not familiar with. Being able to read different neighborhood profiles would give you a better understanding of the area and help you choose the location that meets your needs. You might consider an area that you never knew of or realize there are more areas that fit your unique needs and wants. As a REALTOR writing neighborhood profiles for your real estate website is an excellent way to give your audience an abundance of information they will want. Showcase your knowledge of each area and let them know you area an expert in your field and can find them just what they want and where.
Tapping Into the SEO Benefits
From a search engine standpoint writing real estate neighborhood profiles is an excellent way to incorporate SEO keyword rich search terms into your site to help get better rankings. It’s important to understand what people are typing in for key word search terms so your neighborhood page shows up organically on Google. For example, a neighborhood real estate profile featuring Raleigh North Carolina would interweave a few of the following phrases into the content: Raleigh Homes for Sale, Raleigh Real Estate, Homes for Sale in Raleigh, Raleigh Luxury Homes, Raleigh Estates, Raleigh Horse Property, etc.
Looking for suggestions on what to write about? Take these items into consideration, but don’t feel like you have to do them all. Start with the basics and follow up with additional posts to give more information and fresh content.
Demographics:
Extremely helpful neighborhood information would be the local demographics i.e. unemployment figures, population, seasonal climate, and so on. Look to your local government office for this type of information or better yet, look for websites online that offer demographic information. Do a little more research and expand on the safety of the area, typography, transportation, outdoor activities, history and local attractions. The more you offer the more it sets you apart from the competition and showcases your vast knowledge and love for the area you serve.
Market Data:
Include some basic information about the average cost of homes in a neighborhood. This will give visitors an idea of what homes typically sell for and helps give them a better idea of what to expect. For example: Homes in this neighborhood typically range from $250,000 to $500,000. Instantly a potential buyer would know if they see a home for sale at $800,000 – they may want to research it further as it appears that home is at the top of the market. For more information on the benefits of adding more complete market reports, visit our article on The Value of Writing Market Reports. We recommend Marketboost which offers automated, detailed, up-to-date market reports and the ability to email updated reports to your clients directly. Did we mention it’s all automated- saving you hours of work! A great drip marketing tool! View MarketBoost in action.
Informative Maps:
Adding graphical maps is also a great way of offering more information. If you can, include a small map showing the neighborhood in relationship to other places that your audience may or may not know about i.e. the beach, ski resorts, downtown, shopping etc. It is another great way of giving your audience perspective. Google Maps is a good source for mapping. Take a screenshot of the map once you are zoomed into your desired location. Save it to your desktop (using Print Screen). You can then resize, crop and dress up the image using Photoshop or other photo editing software. Another idea is to use Google to create an interactive map that can be added to your page.
Looking for something extra special? Take a look at this interactive neighborhood map on the opening page of Realtor Mark Salmon’s website. The map offers a great solution for an agent that covers multiple regions of Lake Tahoe.
Include Photos and Video:
Photos of homes, hot spots and landmarks will give your audience an even better idea of the neighborhood. Consider not just images of local homes, but also hot spots i.e. beaches, ski resorts, shopping centers etc. I recommend using The NextGen Gallery plugin that helps create a stylish photo gallery of images as demonstrated on our demo site: Alpine Meadows Neighborhood profile.
Don’t under estimate the value of neighborhood profiles. They are one of the best subjects you can write about. It is a great way to demonstrate your knowledge of the area, increase your visibility in the search engines and keep people coming back, as you continually provide fresh content that relates to the area. Let us help you develop a professional, powerful website with neighborhood pages that help cultivate new leads. An informative, easy to use website will become their go-to site for all their local real estate needs – let’s make it your site! A WordPress website ensures you own the site and it grows with you. Let us help you accomplish your goal this year!
IDXCentral.com (Moineau Design) has been designing real estate websites for over 25 years and specialize in WordPress real estate websites. We include investment protection with full client-website ownership so you know your site will be working for you well into the future! Give us a call for a free consultation to find out how we can become an important ally in your real estate business venture.
Call direct at (888) 577-8027 ext 1 for sales.
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