A real estate website is an amazing tool that allows clients to easily access listings from any computer. But, with the advent of mobile devices more and more people are viewing websites from these much smaller “computers.” This means that having a mobile friendly site is critical to attracting new clients as well as keeping your current ones happy.
Visitors trying to access your site from a smart phone will just as quickly leave your site if they can find a more user-friendly alternative.
A Google webinar revealed that 61% of visitors who have had problems viewing a mobile website will most likely never return to that site. It gets worse; a recent survey from Compuware discovered that 57% of users will not recommend a site after a bad experience and 40% of visitors would turn to a competitor’s site.
Chances are, many of your competitors have already optimized their site for mobile devices and could be attracting your potential clients just because their site is mobile friendly and yours is not.
The Wave of the Future
The number of people who browse the web on a mobile device is growing eight times faster than the desktop computer craze of the 1990s. As a matter of fact, the number of smartphones being activated every minute is three times more than the number of babies being born.
Mobile phones are used everywhere—in the car, at the gym, in restaurants, in the bathroom and even in bed, where one out of five people check their phones before getting up in the morning. It has been estimated that more than half of Americans now own a mobile device.
What’s the big deal?
The problem with trying to view a standard website from a smartphone is that on the smaller screen your text becomes too tiny to read without a lot of zooming and stretching the screen. On a mobile device you are literally “all thumbs” making it difficult to push the miniscule buttons and navigate around the site.
To make matters worse, the time it takes to load the site is often overly long, while programs such as Adobe’s Flash Player will not work at all on an iPhone.
A mobile friendly site has a simple layout, large buttons, and prioritized content that includes only the most critical information. For a real estate website, this means making it simple for visitors to search for listings and view pictures of homes from their smartphones.
Mobile App vs. Mobile Website
Real estate agents should definitely choose a mobile website over a mobile app.
The majority of people will search for real estate sites by browsing the Internet rather than browsing an app store. This makes it critical that your site lands in the top of the search queues.
This also means that SEO keywords are a must even on a mobile website. You want your site to get as many hits as possible.
Going Mobile is Easy
Don’t be intimidated by all this new information—going mobile is quite easy!
IDXcentral.com launched a new service for real estate agents who are ready to go mobile. Allow us to make your website mobile friendly by creating a mobile friendly version of your current online website.
Get ready to step into the future of real estate and allow your clients to access you anytime from anywhere! Give them the ability to search for homes from the seat of their car. Most importantly, allow easy access to your contact information. The possibilities are endless!
Step into the future of real estate marketing and get your mobile friendly website today!
Still reading…Get it FREE
If you would like to get our mobile friendly website add-on and you are a client of IDXCentral with a WordPress site from us – the first client to comment on this post can have it for free (just state “I want a mobile friendly website” in your comment and a brief statement about why you think it is important. If you are one of the next four people to comment, as stated above, you will still earn 25% off this service. That’s a total of $74.75 in savings from yours truly!
I want a mobile friendly website! More and more people are using their mobile devices for searching the internet and certainly using them as they visit our area. I think it is important to have a “mobile” presence on the internet for my real estate business so that users can easily search for properties while using their mobile phones. I do have the “mobile search” on my IDXCentral website, but I would like to have the mobile friendly website customized for us.
Congratulations Linda! You will be getting the mobile friendly website add-on for FREE! Thanks for responding and we are very excited to be offering something that is becoming a necessity in the real estate industry.
The next four agents to respond to this blog post will get 25% OFF the set up – that’s a $74.75 savings. Go mobile now!
I want a mobile friendly website! Personally I use my smart phone all the times so I am sure that my tech savvy clients use them when they visit Lake Tahoe Truckee.
Congratulations Ann!
You are the second person to respond to this post and the first to receive 25% off the Mobile Friendly add-on. Yes, studies indicate that daily smart phone use is gaining by leaps and bounds. Your site will now easily accommodate those mobile phone users coming to Lake Tahoe and Truckee to buy homes.
Yes I want a mobile friendly website. It must be user friendly. It is just the smart thing to do. Everyone uses their smart phones and other devices these days to search the internet. I haven’t had much traffic on my current site. I would like the mobile search on my website as well. The one that Linda was speaking of.
HI Cathy,
Although your site does have our IDX solution unfortunately it was not built by us in WordPress which is the format it needs to be in in order to be converted into a mobile real estate website. If you would like to chat with us about one of our real estate WordPress websites we would be happy to let you more about what great features our websites bring to the table.
Hi esther
This sounds really interesting. Please contact me about getting a mobile website.
Stan Freeman.
Do I get 25% off the set up for contacting you here? :)
Hey Stan,
Yes, you’re correct! With this special offer you pay only $224.25 instead of the regular $299 for set up. We can make your real estate website mobile friendly.
Hi Esther,
yes I want to have my website be a mobile friendly site. I agree with your article that clients are moving more and more to using mobile devices. Agents that don’t have mobile friendly site will be left behind. I want to stay out front.
Greg