We’ve heard from many Realtors who want the ability to showcase rental properties on their real estate website. We’re excited to announce that this feature is now available! Whether you manage vacation properties or long-term rentals, you can now easily add them to your website.
This new feature allows you to create dedicated pages for each rental in a stunning new layout, allowing you to highlight everything from property descriptions and amenities to location and large, high-quality photos. It’s the perfect tool to help you attract more clients and grow your property management business.
How the New Rental Properties Feature Works
This feature is designed to make it easy for you to manage and promote each rental listing, even if you have never handled rentals before. Here’s a quick look at how it works:
- Create Stunning Rental Pages
Each rental property now has its own stunning, dedicated page designed to showcase every detail in style. The modern layout ensures all key features stand out, making your listings more visually appealing and engaging for potential renters. The mobile-friendly design means visitors can explore your properties from any device. - Showcase Amenities
List all the standout amenities, from modern kitchens to private pools, and give potential renters a complete picture of what the property offers. The more detailed your listing, the more likely you’ll attract interested renters. Need something unique added? Talk to our developers about your special needs. - Add Stunning Property Photos
First impressions matter. Use the large photo feature to show off your property’s best angles. High-quality images help potential renters visualize themselves living in the space, which increases inquiries and conversions. We recommend our image optimization service to boost website speed for agents that want the extra edge when it comes website speed.
- Virtual Tours
Incorporate virtual tours to provide viewers with a comprehensive view of each property. - Map the Property
Each property page includes a full-screen location map, which is perfect for clients looking for rentals in specific neighborhoods, parks, and other popular hot spots. - Third-Party Booking Engine
Rental profiles can link out to a third-party booking engine to finalize the transaction. - Rental Request Form
Visitors can easily reach out directly from each property page identifying what rental they are interested in. - Request Special Features
Do you have a special feature request? Let us review your specific needs with our developers and create something ideal for you.
The Benefits of Adding Rental Listings
As many agents are already experiencing, adding rental properties to their real estate website opens up incredible opportunities. If you haven’t given it much thought, here are some strong points as to why you should consider it:
- Expand Your Client Base
By including rental properties, you’re not just catering to buyers and sellers, but you will also be in a better position to partner with landlords who are looking for someone to manage their properties. The more you can offer, the more you’ll stand out from other agents. - Generate Additional Income
With rental listings, you create an extra revenue stream. Whether you manage the rentals yourself or partner with property managers, showcasing rentals can lead to new business opportunities. - Offer Another Level of Service
By adding rental properties to your site, you’re offering a more complete service to clients, which strengthens your reputation as a versatile Realtor. Clients who are looking to rent now may also come to you later when they’re ready to buy, creating long-term relationships. - Boost Website Traffic and SEO
Google loves websites that are updated with content-rich pages. Each rental listing featuring unique descriptions and property photos will help your site rank, especially for local keywords i.e. Carnelian Bay Lake View Vacation Rental Condo
The SEO Benefits of Rental Pages
Hopefully you are already experiencing our powerful WordPress real estate websites with IDX, but did you know the SEO benefits of adding rental properties? Rental properties can have some fantastic SEO benefits, especially if you’re a Realtor looking to increase visibility and traffic. Here are a few key advantages:
- Boost Your Keyword Strategy
Rental property listings allow you to target a whole new set of relevant keywords like “rental properties in [city],” “long-term rentals,” or “vacation rentals.” This helps you capture more search traffic from people specifically looking for rentals. - More Content = More Opportunities to Rank
Each rental property page is another opportunity to show up in search results. We call it casting more nets into the search engine sea. By adding unique descriptions, high-quality photos, and detailed rental amenities, you are creating content-rich pages that search engines like Google love. - Improved Local SEO
Rental listings often focus on specific neighborhoods or areas, giving you a natural way to improve your local SEO. Including local keywords and optimizing your content for searches in your area will help you rank higher for people looking for rentals nearby. - Attract a Broader Audience
By offering rental properties, you’re catering to both renters and landlords, not just buyers and sellers. This diversity can help increase the overall traffic to your website and improve your authority in the real estate market. - Cross Reference Pages
Take the opportunity to create inner linking on your site which search engines love. For instance, if you provide descriptions of neighborhoods, be sure to include links to available rentals in the area. Similarly, when describing a rental property, link to the neighborhood page where the property is situated. - Boost Your Domain Authority
When people link to your rental listings (such as from local blogs, tourism sites, or property management resources), it can boost your website’s domain authority. The more backlinks you have from reputable sources, the better your SEO performance. - Increase Time on Site
A beautifully designed rental page with detailed descriptions and photos keeps visitors engaged longer. Search engines notice when people spend more time on your site, which can improve your sites rankings.
…website session duration can impact your website’s search engine ranking. Search engines like Google use user engagement signals as part of their ranking algorithms. If users spend more time on your site, it can be seen as a positive signal that your site is providing a good user experience and relevant content. – JEMSU
Let’s Get Started!
With this new feature, adding rental properties to your WordPress real estate website has never been easier. By showcasing each rental property in it’s best light, you can attract more clients, boost your SEO, and grow your business. If you haven’t started using it yet, now’s the perfect time.
Let’s collaborate! Our knowlegable team brings together over a century of collective expertise, with each member offering a unique and specialized skill set. We are dedicated to delivering exceptional WordPress real estate websites with IDX, and our results speak for themselves. Let our extensive knowledge to work for you!
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