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Why Should I use Twitter for Real Estate?

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By now you have heard about Twitter and maybe even some of your colleagues are using Twitter for real estate communication, and then you might be asking yourself, how can it really help you? Twitter is a great way to send out short (140 characters or less), timely messages about what you are doing, reading, etc…that others may find interest in. … [Read more...] about Why Should I use Twitter for Real Estate?

Free Social Media Icons for Your Website

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I am always amazed at how long I will spend looking for that perfect graphic, free or paid, so our sites keep their clean / professional appearance. I am also amazed at how many really talented people are out there and willing to provide their work for free. I found a great set of icons that I want to share with you. The following icons are free … [Read more...] about Free Social Media Icons for Your Website

The SmarterAgent: Tools for Success in the Mobile Community

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Get more leads by offering buyers the ability to search for listings from their cell phones. With just one click, buyers can see MLS listings for sale based on where they are standing. If buyers request more information...the lead will go to you! SmarterAgent has developed the ability to search publicly available MLS listings from a cell phone. … [Read more...] about The SmarterAgent: Tools for Success in the Mobile Community

.mobi Domain Names – Do I Need One?

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Only since Sept. 2006 have the .mobi domain names been publicly available, making big headlines with domain sales in the hundred-thousand-dollar range, including Sportsbook.mobi, Flowers.mobi and Fun.mobi. It's easy to see why these huge transactions have raised quite a few eyebrows and some interest! However, is this interest a passing fad or … [Read more...] about .mobi Domain Names – Do I Need One?

Zillow iPhone App Creates Huge Exposure for Your Listings

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If you are not already putting your listings on Zillow, including updated photos, you are missing a huge opportunity to get some additional free exposure for your client's home. Within just two weeks of launching, Zillow's iPhone application has been downloaded more than 260,000 times. Basically anyone who has downloaded this free application … [Read more...] about Zillow iPhone App Creates Huge Exposure for Your Listings

Zillow’s “Advice” Can Help Build Credibility

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On December 15th Zillow officially launched "Zillow Advice". With so many people looking for answers regarding current market information and specific home questions, this can give agents an opportunity to respond to these questions and establish themselves as a local expert. For the complete article be sure to check out Zillow's blog post: Advice … [Read more...] about Zillow’s “Advice” Can Help Build Credibility

How Search Engines see Keywords

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I recently read this article on another website and thought it did a great job at explaining how Search Engines see keywords. One important item to note would be that, not only do you want to include your keywords on your page (2-3 times), you also don't want to overdo it with several other competing words therefore making it harder for the search … [Read more...] about How Search Engines see Keywords

Using Video on Your Website

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Inman News published an article on their site today with a list of great ideas on how to incorporate video on your real estate website. Some of these ideas could be helpful in saving you time as well as allowing you to stand out from your competition. Neighborhood profile pages and videos of a particular neighborhood could be especially helpful to … [Read more...] about Using Video on Your Website