In 2015, 73 percent of US Americans had a social network profile, representing a six percent growth compared to the previous year. - Statista.com Social media is an incredible real estate marketing tool and in most cases it's FREE marketing. Social media has the potential to propel your business into a future of solid leads and strong client … [Read more...] about Master Social Media Real Estate Marketing
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How to Acquire Great Real Estate Testimonials
What's the hook that convinces someone to select YOU as their agent? The social influence of testimonials can be that powerful hook. Now is the time to learn how to acquire effective real estate testimonials that help influence potential buyers and sellers to choose YOU. One recent study found that customer testimonials have the … [Read more...] about How to Acquire Great Real Estate Testimonials
What is Duplicate Content? And why is it so bad for my real estate website?
If you're just remotely familiar with the term, you know it's not a good thing. If you've never heard this term before now, it's possible that you currently have some duplicate content on your website. Duplicate Content - Bad for Your Pocket Book Imagine that you've been working late into the evening putting the finishing touches on your new … [Read more...] about What is Duplicate Content? And why is it so bad for my real estate website?
Why Switch to a Responsive Real Estate Website
It would be putting it lightly to say that Google's recent update about mobile-friendly sites has left many website-owners bewildered and frightened. Maybe you set up a site as recently as a couple years back, and it was pretty cutting-edge and snazzy at the time. Now, you're being told that you'll be shut out by Google - a company that's … [Read more...] about Why Switch to a Responsive Real Estate Website
WordPress – Picking the Best Plugins
For many real estate agents and offices, unveiling a new real estate website can be a positively thrilling moment. With so many prospective buyers looking online first to shop for listings, here's your chance to solidly establish your brand identity, corner the local market in the properties you specialize in, and attract more leads than you'll … [Read more...] about WordPress – Picking the Best Plugins
Announce Your New Website in a Blog Post
Broadcast yourself! Get the word out about your real estate website launch with a simple, yet powerful blog post announcement. Let your clients know you have a tech savvy responsive and/or mobile friendly website that caters to the 60% of people who use mobile devices to search for listings. Promote your article on all your social media channels … [Read more...] about Announce Your New Website in a Blog Post
Announcing San Francisco – Our Latest Responsive Website Design Theme
Perhaps you're a new agent interested in setting up your first real estate website, or maybe you're an established broker looking to gain a competitive edge. You're going to want a real estate website that is sleekly-designed to showcase your listings, offers an easy to use MLS search, allows you to make site updates, and caters to mobile device … [Read more...] about Announcing San Francisco – Our Latest Responsive Website Design Theme
Why You Need to Update WordPress and all Plugins Today!
If you have not updated your WordPress website and all plugins in the past 30 days, then update them today. Let me repeat myself... update them today! If not, you are playing Russian Roulette with the success of your website. We have seen a sudden increase in websites being compromised and in jeopardy of being turned off. Just to clarify, when a … [Read more...] about Why You Need to Update WordPress and all Plugins Today!
Google’s New “Mobile-Friendly” Label
Ever since Google climbed to the top of the search engine heap in the early 2000s (does anyone still remember Excite? Webcrawler?), web developers have been tilting at windmills in attempts to outfox their secret search algorithms. From hiring black hat SEO services, to fussing over meta keywords and achieving the optimal keyword density, untold … [Read more...] about Google’s New “Mobile-Friendly” Label
Your New Real Estate Website is Live. What’s Next?
So the day has finally arrived: your very own real estate site is now live on the web. Beyond a shadow of a doubt, you've got the sleekest, best-looking site in your market. Now all you have to do is to figure out how your clients are going to find it among the 1 billion+ sites on the world wide web. Piece of cake, right? Actually, the task of … [Read more...] about Your New Real Estate Website is Live. What’s Next?