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Agent Headshots – What Yours Reveals About You

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Have you ever considered that your agent headshot could make or break a new lead? Could your "serious" LinkedIn profile photo actually make you appear "arrogant?" When a prospective new client views your website or LinkedIn profile for the first time, they’re going to decide just how competent, successful, and trustworthy they think you are … [Read more...] about Agent Headshots – What Yours Reveals About You

Announcing Austin – Our Brand-New WordPress Real Estate Theme

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Today's buyers are more tech-savvy than ever before, they’re not driving around the neighborhood shopping for a home - instead they’re skimming real estate websites, saving time browsing listings online. You know to stay competitive and capture that audience you need a website that works smoothly on every device, loads quickly, captivates and … [Read more...] about Announcing Austin – Our Brand-New WordPress Real Estate Theme

How to Write the Best Real Estate Description

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It's often said that a picture is worth a million words, but pretty pictures alone don't usually sell listings. Taking the time to dial in your property listings with focused, well-written descriptions will not only help attract the interest of prospective buyers, but can also help drive valuable traffic to your website. Don't fret if you're not … [Read more...] about How to Write the Best Real Estate Description

Google’s Mobile Ranking Signal Changes Again!

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Concerned about your real estate website ranking on Google? You should be. If you haven't made the switch to a responsive real estate website yet, take note! On May 1st 2016, Google changed their "ranking signal" to give even more weight to fully responsive websites and there is word they might tighten this criteria even further. Check … [Read more...] about Google’s Mobile Ranking Signal Changes Again!

Master Social Media Real Estate Marketing

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In 2015, 73 percent of US Americans had a social network profile, representing a six percent growth compared to the previous year. - Statista.com Social media is an incredible real estate marketing tool and in most cases it's FREE marketing. Social media has the potential to propel your business into a future of solid leads and strong client … [Read more...] about Master Social Media Real Estate Marketing

How to Acquire Great Real Estate Testimonials

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What's the hook that convinces someone to select YOU as their agent? The social influence of testimonials can be that powerful hook. Now is the time to learn how to acquire effective real estate testimonials that help influence potential buyers and sellers to choose YOU. One recent study found that customer testimonials have the … [Read more...] about How to Acquire Great Real Estate Testimonials

What is Duplicate Content? And why is it so bad for my real estate website?

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If you're just remotely familiar with the term, you know it's not a good thing. If you've never heard this term before now, it's possible that you currently have some duplicate content on your website. Duplicate Content - Bad for Your Pocket Book Imagine that you've been working late into the evening putting the finishing touches on your new … [Read more...] about What is Duplicate Content? And why is it so bad for my real estate website?

Why Switch to a Responsive Real Estate Website

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It would be putting it lightly to say that Google's recent update about mobile-friendly sites has left many website-owners bewildered and frightened. Maybe you set up a site as recently as a couple years back, and it was pretty cutting-edge and snazzy at the time. Now, you're being told that you'll be shut out by Google - a company that's … [Read more...] about Why Switch to a Responsive Real Estate Website

WordPress – Picking the Best Plugins

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For many real estate agents and offices, unveiling a new real estate website can be a positively thrilling moment. With so many prospective buyers looking online first to shop for listings, here's your chance to solidly establish your brand identity, corner the local market in the properties you specialize in, and attract more leads than you'll … [Read more...] about WordPress – Picking the Best Plugins